THE SCORE MARKET, A COMPLETE VIEW OF THE VIDEO CONSUMPTION OF THE FRENCH AUDIENCE

The score market is the reporting and analysis tool for Médiamétrie’s MediaWatch market.
For the first time, get a complete view of the audiences of all video players, measured in a neutral and reliable way using comparable criteria.
Our customers:

The score market gives you a clear view of the competitive landscape across video providers.

View Médiamétrie’s MediaWatch market results for the channels whose audience figures may be communicated. Compare each publisher’s performance with the previous month using the indicator and target of your choice.
Each publisher’s monthly results compared with the previous month.

Compare audiences across channels, streaming platforms and social networks.

Common indicators let you compare players within the Market scope. Analyse results by target and arrange rows and columns to suit your needs. This helps you assess each offering’s position against its competitors.
Players within the Market scope compared using the same indicator.

Identify the factors behind audience growth.

Elasticity analysis compares viewing time per user with viewing time per individual. Distinguish the effects of a broader audience from those of more sustained consumption to better understand changes in performance.
A combined analysis of viewing time per user and per individual.

Access the measurement methodology and scope.

The app documents the geographic coverage, screens, viewing locations and distribution networks included in the measurement. Indicator definitions, calculation methods and viewing and publication thresholds help you interpret your results.
The measurement scope and indicator calculation methods.